Samsung Market Research

Marketing information is everyday information about developments in the marketing environment that managers use to prepare and adjusts marketing plans.

Customer Relationship Management System

1. Identify customer relationship
2. Understand interactions with current customer base
3. Capture customer data based on interactions
4. Store and integrate customer data using information technology
5. Identify best customers
6. Leverage customers information

Samsung identify their customer relationship base on the type of people that purchase their products. Samsung galaxy products are sold worldwide so they know that they have to be universal when making  new products. Like any major company Samsung does surveys to help identify better on what their customers would want in the future. With each new galaxy phones they have put out, they have not disappointed their customers. Although, the physical aspect changes slightly, the features and application changes on every phone getting more advance with each phone. It plays a significant role in their customer relationship because they offer more advance options than any other smart phone. Affordability also contributes to their customer relationship because customers know that they are getting a great product at a great price.

Samsung S5 Concept Phone