Samsung Marketing Environment

Samsung work in the most competitive markets of the world. About 67 new Smartphones are introduced every year. Samsung has a steady image that focused on low price phones for the lower end of the market. To break into the upper-market Samsung has to give up their low market position and focus on creating a higher brand value.

 DEMOGRAPHIC:

Samsung offers phones for youth, age of 16-29, for businessmen, middle class youth government lower class workers.  Samsung Galaxy is a good option for youth because it has many attractive features as Wi-Fi, 3G. 

TARGETING:

 Samsung target market are the following customers:

• Trendy young people. 
• Professionals.
• Large businesses.
• The everyday cellphone users.
• Public safety
• The government.
• Utility and manufacturing enterprises.

 Samsung biggest global competitor right now is Apple Inc.