Samsung has globally marketed it's brand to countries such as United States, China, United Kingdom, Euroupean Union and 57 other countries.
Samsung is in the lead on the global cellphone market responsible for nearly 28 percent of all cellphones shipped during the
second quarter of 2013. Samsung shipped 107 million cellphones that quarter.That was the company fastest growth in a year, growing 4 percent
annually to reach 386 million cellphones. A lot of that growth
was caused by demand for Android cellphones in Asia and Latin America.
Samsung would be consider a global marketing standardization because they sell same mobile devices all around the world, with variation in colors and language.
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