H&M was founded in Västerås, Sweden in 1947, it's a chain store that is located worldwide. It's a specialty store that focus on fast affordable chic fashion for women, men and children. H&M has 2,629 stores in 43 countries, it is ranked second largest global retailer. It's retailing mix will talk about the reason why it's so successful.
PLACE
This is the H&M on 5th avenue in New York City. It is located in the dead heart of fashion shopping life in NYC and there are tons of foot traffic from New Yorkers and tourists everyday. PROMOTION
H&M uses video advertisements, print advertisements and e-marketing as their promotion strategy. When they want to get rid of old inventory they have a great clearance red tag sale where items are $ 5,10,15,20. PRODUCT
H&M sell a range of apparel like lingeries, swimsuits, cardigans, pants, skirts, tops as well as men and kids apparel. They also have shoes, jewerly and accessories.
PRESENTATIONThe layout of H&M stores are chic, sleek, glass, contemporary and modern designs. When you walk into any of their stores it screams high fashion, from the clothes, register, fitting rooms, shelves to the mannequin.
PRICE
H&M focus is delivering high fashion clothing at affordable prices that one of the major reason they are so successful, everyone can afford their clothing so they have a much broader clientele. PERSONNEL
In H&M the staff are always around folding, hanging clothes. You can identify they by their H&M name tag, they always have the store clothes on so they also help marketing the company's clothing. They also give great fashion tip and advice on an outfit.
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