Samsung Product Concept

Samsung offers a variety of products from televisions to tablets which would be consider the product mix width, but the products I been talking about through out the blog has been their cell phones, specifically their Galaxy phones which would be consider the product mix depth.

Their Galaxy phones is an example of a product line, they are very similar in looks and operating system but each phone has different update of the operating system and features. Each year Samsung make changes to their Galaxy phones and that is called product modification.

Galaxy would be considered a homogeneous shopping products because there are other smart phones in the market but Galaxy has its features that make it different.

Samsung brand is definitely is known throughout the whole world. Customers know that Samsung products are affordable as well as efficient and they know its money well spent.