Samsung Social Media and Marketing

Samsung uses social media just like any every big name company to promote their products. Samsung has a Facebook page with over 29 million likes, a Twitter page with over 6 million followers and a Vine page. They include pictures, videos, description and details of their products from their phones, televisions to their computers.

 Social media is a very powerful, influential and efficient marketing tool, people have a lot access to internet and social media because of smartphones.And so since creating a page on these social media sites are free, it basically free advertising. But for their advertisement to show up on other people page they have to pay. Last year alone Samsung spend over 4.3 billion dollars on advertising which is definitely one of the reasons why they are the top manufacturer of smartphones worldwide.