Samsung Social Media and Marketing

Samsung uses social media just like any every big name company to promote their products. Samsung has a Facebook page with over 29 million likes, a Twitter page with over 6 million followers and a Vine page. They include pictures, videos, description and details of their products from their phones, televisions to their computers.

 Social media is a very powerful, influential and efficient marketing tool, people have a lot access to internet and social media because of smartphones.And so since creating a page on these social media sites are free, it basically free advertising. But for their advertisement to show up on other people page they have to pay. Last year alone Samsung spend over 4.3 billion dollars on advertising which is definitely one of the reasons why they are the top manufacturer of smartphones worldwide.

Samsung Product Concept

Samsung offers a variety of products from televisions to tablets which would be consider the product mix width, but the products I been talking about through out the blog has been their cell phones, specifically their Galaxy phones which would be consider the product mix depth.

Their Galaxy phones is an example of a product line, they are very similar in looks and operating system but each phone has different update of the operating system and features. Each year Samsung make changes to their Galaxy phones and that is called product modification.

Galaxy would be considered a homogeneous shopping products because there are other smart phones in the market but Galaxy has its features that make it different.

Samsung brand is definitely is known throughout the whole world. Customers know that Samsung products are affordable as well as efficient and they know its money well spent.

Samsung Personal Selling and Sales Management

Samsung uses advertising of the features and looks of their Galaxy products "Look Pretty" and use price as sales promotion.
Traditional personal  selling is a method that is use to persuade a buyer to purchase a product or service and Samsung uses this method to sell their Galaxy products because they come out with  new Galaxy products every year, so they are consistently persuading customers to buy their latest product.

Samsung Galaxy S1 2010

Samsung Galaxy S2
2011

Samsung Galaxy S3 2012

Samsung Galaxy S4 2013

Samsung doesn't discount their products because one of their strength is their product being affordable, but the cell phone service company they sell their product uses  personal selling when they offer discounted prices and zero dollar down plans.
 Samsung latest product is Samsung Gear and it is an example of a cross-selling product because it is compatible with Samsung Galaxy phones, meaning in order to get the full benefit of both you have to purchase them both.

 A goal that Samsung set for 2013 is to sell 500 million devices, last year they approximately sold  420 million devices.

Samsung Advertising, Public Relations, and Sales Promotion

Samsung uses product advertising to help increase their sales.Samsung promote their products  by television commercials, advertising on the trains, billboards, online, ads in the movie theaters, etc. 

Every year Samsung find a way to make their product a little bit better and interactive than their competitors, one of these upgrades include them teaming up with a global health service company called Cigna to put out a new application called S Health.The purpose of this is to focus on delivering health-related tips and articles to people with Galaxy phones  and connecting them with caregivers, doctors and hospitals to improve health and wellness worldwide.They release the application on the  Galaxy Note 3 in a few countries, including United States, United Kingdom, France, Germany, Italy, and Spain on October 2013 and over the next year they plan on adding the service to all of their Galaxy phones worldwide.
 
As being apart of the smart phone market, as a way of sales promotion Samsung and the mobile communications company may organize a limited time plan for consumers where they can pay a really low price or sometimes even nothing for the phone up front but they have to pay a certain amount that is added to their bill, which is a smart way to get rid of merchandise quickly.

Hennes & Mauritz (H&M) Retailing

H&M was founded in Västerås, Sweden in 1947, it's a chain store that is located worldwide. It's a specialty store that focus on fast affordable chic fashion for women, men and children. H&M has 2,629 stores in 43 countries, it is ranked second largest global retailer. It's retailing mix will talk about the reason why it's so successful.

PLACE  
This is the H&M on 5th avenue in New York City. It is located in the dead heart of fashion shopping life in NYC and there are tons of foot traffic from New Yorkers and tourists everyday.


PROMOTION
H&M uses video advertisements, print advertisements and e-marketing as their promotion strategy. When they want to get rid of old inventory they have a great clearance red tag sale where items are  $ 5,10,15,20. 

PRODUCT
H&M sell a range of apparel like lingeries, swimsuits, cardigans, pants, skirts, tops as well as men and kids apparel. They also have shoes, jewerly and accessories.
PRESENTATION
The layout of H&M stores are chic, sleek, glass, contemporary and modern designs. When you walk into any of their stores it screams high fashion, from the clothes, register, fitting rooms, shelves to the mannequin.


PRICE
H&M focus is delivering high fashion clothing at affordable prices that one of the major reason they are so successful, everyone can afford their clothing so they have a much broader clientele.                        

PERSONNEL
In H&M the staff are always around folding, hanging clothes. You can identify they by their H&M name tag, they always have the store clothes on so they also help marketing the company's clothing. They also give great fashion tip and advice on an outfit.

Samsung Consumer Decision Making

As you saw in the last blog that people prefer Samsung Galaxy phones over any other phone brand and here are a couple of reasons why.


1) Galaxy phones are reasonably priced
2) Their latest phone Galaxy S4 has really cool features like:

• Air View: lets you flip through your photos and get a preview of each shot just by hovering your finger over the picture.
• Watch-On:  which let you work the phone like a universal remote.
• Smart Scroll: Automatically scrolls the page for you, so you can read even if your hands are full.
• Smart Pause: Automatically stop playing a video when you turn your face away from the phone.

Consumers always want the latest in whatever products they buy and with the technology Samsung puts out they are is able to give them that, so that people buy their products and has made them the #1 company in the smartphone market. 

Samsung Global Vision

Samsung has globally marketed it's brand to countries such as United States, China, United Kingdom, Euroupean Union and 57 other countries.

Samsung is in the lead on the global cellphone market responsible for nearly 28 percent of all cellphones shipped during the second quarter of 2013. Samsung shipped 107 million cellphones that quarter.That was the company fastest growth in a year, growing 4 percent annually to reach 386 million cellphones. A lot of that growth was caused by demand for Android cellphones in Asia and Latin America.

Samsung would be consider a global marketing standardization because they sell same mobile devices all around the world, with variation in colors and language.